Have you ever surfed without direction and came across a website that just grabs your attention? Then when you start reading the articles, they just bore you to tears? That's happened to me a lot of times. Websites with great designs and photos but no substance will never last.
The only way I would ever want to keep going back to a website is if it is worth my time, and my time is important. That's the case with most people now. People, you have to put some meat into your sites or it’s just a plain waste of effort.
If you don't know how to write, and you're just a technical guy, then hire someone.
Content writing is an art. You just don't start writing what's in your head as if you're talking to someone. There's got to be some form, any form of logical sequencing. Take this blog for example, if I start jumping from one topic to another, wouldn't that drive you crazy?
If you ask me, so many people think they can write when all they can do is put together a cohesive sentence that no one wants to read - remember your Physics professor? Yup! That's the guy who kept talking and no one wanted to listen to him.
The test of a great website is not just in how it looks, but in how well it can touch the person visiting it. The only way a website can do this is by posting interesting, readable articles. In the first place, about 80% of people surfing the internet are not looking for a sleep-inducing lesson on how to live with your in-laws.
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