Increase Web Site Traffic - Prevent Costly Mistakes

Getting other people to sell your website products or services with no upfront cost to you.

One of the most valuable things you can do is to have an affiliate program
for your website (this is assuming you actually have a product you have created, and are selling). If you donÕt have a product, have a think about developing one. I canÕt begin to describe how great a feeling it is when people are buying a product you have created yourself, simply put itÕs fantastic!

Now Affiliate programs can massive increase the numbers of visitors to your website, with no upfront advertising costs!

Here is how the process worksÉ

LetÕs say you have a product you have created and are selling on your website for $97 (In this example the product will be an e-Book).

Each person who arrives at your website pays $97, and gets the e-book, and you keep the full $97 (less any expenses incurred i.e. credit card processing fees/ paypal fees, etc).

Simple so far, and this in itself is obviously a viable business model and literally tens of thousands of e-Books are sold every day using this exact method.

Now what about offering a third party, the opportunity of selling your product to their customers. Just think about it for a minute, there are going to be millions of people who, no matter how perfect your web traffic techniques are, how high your search engine rankings are, will never find out about you, and even know that you have a product for sale.

WouldnÕt it be great if you could get other people to market your website to their customers free of charge? (with you only having to pay a commission if and only if their customer actually purchases your product).

Think of all the extra sales you would make (remember these sales are likely to be purchased by people who may never have found your website, so they are actually bonus customers, and any purchases they make are extra bonus sales you were not likely to have made).


This is the power of affiliate programs and affiliate marketing in general. This is why my website has had an affiliate program in place since the day it opened.

Not having an affiliate program is an area where lots of marketers fall down in my opinion, but IÕve also seem websites with reseller programs failing due to the percentage of commission they offer the affiliate for each sale made by the affiliates customers. In my opinion the absolute minimum you should pay is 50% but it can and should often be higher (which we will discuss later in the chapter).

Now I can guess what your probably thinking. Using our example the $97 profit has suddenly dropped to $48.50 (with other expenses not yet taken out of this amount) but letÕs look at this in detail.

As IÕve mentioned above, these are bonus sales that itÕs likely you would not have made. Secondly if you have done things right, you 've setup a mailing list for customer to join, right? Or better still have a complete membership website that your customers can login into after they purchase the e-Book.

Affiliate prorams can be a great way to leverage the power of other marketers by getting them to sell your product without any upfront cost and to introduce your products to new and exciting markets.