Now-a-days Social Media Optimization is becoming a primary strategy for online marketing to promote websites. The increased involvement of Social Network
sites, social forums, Social Book-marking sites and blogs in the last few years had increased the need of SMO. The main idea behind SMO is to optimize a site in a way that it will easily be connected and become visible to online websites and social communities.
Through the networking among the social sites will give your website great publicity. Social Media Optimization should be started with the correct analysis of the targeted viewers, plan for the whole SMO process and keyword study. SMO helps in increasing the traffic as people share their opinions and experiences with each other in the form of Blogs, images, audio and video and text links. The customer interacts with the content of your site through blogs, RSS feeds, tagging and Video or images.
Digg, twitter, Stumbleupon are some sites which can be proven as good way to start up with your social media optimization. Online group discussions, blogs and forums, and open chats can also make your site famous among social media. Social Media Optimization includes different techniques like:
- Submitting videos, photos and PPT to different social media sites. This will help in increasing traffic to your site. Flickr.com is the best way to add images from your websites and then linking them to other pages.
- Create RSS feeds and then submit them. It is another easy yet important way. Feedburner.com gives a way to RSS feed to your blog as Google Blog search use RSS feeds to index blogs.
- Create a blog that will simply display the content of your site. This will help the customer to easily understanding the services provided by you. It is a easy way to handle daily record.
- Forums should me made as the visitors can discuss and leave their comments on the product and services provided by you. It will help in getting traffic and by the time understanding the customer’s need.
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